Johnson Outdoors is one of three companies owned and controlled by the S.C. Johnson Company and it is the only one that is publicly owned. Unlike the other two companies, Johnson Outdoors is not a wholly owned subsidiary of the Johnson Family Enterprises but rather a publicly traded company that is listed on the Nasdaq. The company manufactures a wide range of outdoor recreational products including camping gear, fishing equipment, and watercraft.
As a result of being a public company, Johnson Outdoors' financial reports are made readily available to the public. At the end of the third quarter of 2015, the company's shareholder equity was $$197.9 million and net income during the same period was $1.1 million. In the previous year, Johnson Outdoors recorded a gross and net profit of $17 million and $10.1 million respectively.
The other two companies making up the Johnson Family Enterprises are S.C. Johnson & Son and Johnson Financial Group. With operations in more than 70 nations and products sold in "virtually every country around the world", S.C. Johnson & Son, Inc. could be considered the crown jewel of the Johnson Family. The company came into existence in 1886 when a furniture salesman by the name of Samuel Curtis Johnson purchased a small Wisconsin-based flooring business that he happened to work for. Today S.C. Johnson has grown into an internationally recognizable manufacturer of cleaning supplies and other consumer chemicals. The company has approximately 13,000 people and is behind various popular household names such as Baygon, Windex, Pledge and Ziploc.
The Johnson Financial Group is another privately held company that is owned by the S.C. Johnson family. The subsidiary was founded in 1970 by Samuel Charles Johnson Jr., who led the S.C. Johnson group of companies during its fourth generation of family leadership. Over the last three decades, Johnson Financial Group has grown from a staff of three operating in a trailer to the largest family owned bank in the State of Wisconsin. The company currently employs more than 1,000 people and provides a wide-range of financial products and services to both individuals and businesses through its banking and insurance divisions.
As a result of being a public company, Johnson Outdoors' financial reports are made readily available to the public. At the end of the third quarter of 2015, the company's shareholder equity was $$197.9 million and net income during the same period was $1.1 million. In the previous year, Johnson Outdoors recorded a gross and net profit of $17 million and $10.1 million respectively.
The other two companies making up the Johnson Family Enterprises are S.C. Johnson & Son and Johnson Financial Group. With operations in more than 70 nations and products sold in "virtually every country around the world", S.C. Johnson & Son, Inc. could be considered the crown jewel of the Johnson Family. The company came into existence in 1886 when a furniture salesman by the name of Samuel Curtis Johnson purchased a small Wisconsin-based flooring business that he happened to work for. Today S.C. Johnson has grown into an internationally recognizable manufacturer of cleaning supplies and other consumer chemicals. The company has approximately 13,000 people and is behind various popular household names such as Baygon, Windex, Pledge and Ziploc.
The Johnson Financial Group is another privately held company that is owned by the S.C. Johnson family. The subsidiary was founded in 1970 by Samuel Charles Johnson Jr., who led the S.C. Johnson group of companies during its fourth generation of family leadership. Over the last three decades, Johnson Financial Group has grown from a staff of three operating in a trailer to the largest family owned bank in the State of Wisconsin. The company currently employs more than 1,000 people and provides a wide-range of financial products and services to both individuals and businesses through its banking and insurance divisions.
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Johnson Outdoors Inc. designs, manufactures, and markets outdoor equipment, diving, watercraft, and marine electronics products worldwide. The company's Marine Electronics segment provides battery-powered fishing motors for trolling or primary propulsion, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, marine products distributors, original equipment manufacturers, and distributors. Its Outdoor Equipment segment offers consumer tents, commercial and military tents and accessories, sleeping bags, camping furniture, and other recreational camping products; portable outdoor cooking systems; and field compasses, as well as acts as a subcontract manufacturer for other providers of military tents. This segment sells its products under the Eureka!, Jetboil, and Silva brands through independent sales representatives and Internet retailers. The company's Watercraft segment provides kayaks, canoes, personal flotation devices, and paddles through independent specialty and outdoor retailers under the Necky, Ocean Kayaks, Old Town, Extrasport, and Carlisle brands. Its Diving segment offers underwater diving and snorkeling equipment consisting of regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories for recreational divers under the SCUBAPRO brand name. It also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, search and rescue units, and armed forces. This segment sells its products through independent drive stores, as well as through Websites. Johnson Outdoors Inc. was founded in 1970 and is headquartered in Racine, Wisconsin.
(Summary) (Company) (Chart)
| 20 January 2016 Price $20.24 1yr Target $28.00 Analysts 1 Dividend $0.32 Payout Ratio 29.09% 1yr Cap Gain 38.33% Yield 1.58% 1yr Tot Return 39.91% | EPS (ttm) $1.10 EPS next yr $1.59 EPS next 5yr 20.00% 1yr Price Support $31.80 P/E 18.40 PEG 0.92 Beta 1.04 Market Cap $202.20 Mil Revenues $430.50 Mil Earnings $10.60 Mil Profit Margin 2.46% | 1yr EarnGR 17.77% 3yr EarnGR 0.95% 5yr EarnGR -4.49% 1yr DivGR 1.66% 3yr DivGR --- 5yr DivGR --- Quick Ratio 1.90 Current Ratio 3.00 Debt/Equity 0.04 ROA 3.30% ROE 5.50% |
Johnson Outdoors turns ideas into adventure with innovative, market-leading outdoor recreational products. The Company combines the strength and efficiency of a large organization with the creativity and agility of a small entrepreneurial company. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual revenue growth over its history, evolving from a single brand into a nearly $400 million global enterprise with nearly 1,300 employees across 16 countries.
Johnson Outdoors designs, manufacturers and markets many of the world’s best known outdoor recreation brands. The Company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: Marine Electronics, Watercraft, Outdoor Gear and Diving.
New products have represented a third or more of total company revenues over the past six years, helping to sustain market-leadership positions in nearly a dozen categories, and garnering “best of the best” recognitions from major industry institutions and publications, like Field & Stream, Men’s Journal, National Geographic Adventure, Popular Science, Women’s Health and Paddler magazines, among others.
Johnson Outdoors is moving forward to strengthen its competitiveness for sustained profitable growth. Significant reductions in costs and infrastructure, as well as dramatic improvements to efficiency, have enabled the company to continue to invest strategically in innovation and position Johnson Outdoors’ portfolio of market-leading brands for continued successes.
Johnson Outdoors believes creating value goes beyond creating great products into creating the ultimate outdoor experience for their consumers. Their portfolio of premier, marketing-winning brands is known the world over for delivering on that promise, and includes, among others:
Watercraft: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle™ paddles; Extrasport® personal flotation devices
Diving: SCUBAPRO® diving equipment; SUBGEAR® diving equipment
Marine Electronics: Minn Kota® motors and accessories; Humminbird® fishfinders; Cannon® downriggers; LakeMaster® maps and charts
Outdoor Gear: Eureka!® tents and camping gear; Silva® digital instruments; Jetboil® personal cooking systems
My Perspective
With so many great companies to choose from I'm afraid this company just doesn't get noticed. But it should be because this company is so connected to the rich heritage of the other Johnson Family Enterprises. This company is small but it is growing with an estimated earnings growth rate of 20% over the next 5 years. Combined with its recent pullback with the rest of the market and you have a situation where the stock in the company can almost double in the next year. Add in a dividend that's just starting to grow and this could be a sweet investment in the years ahead. But it's not one to go into blindly. It has a great heritage but a short history. I have no exposure to this area of the economy so this could be a very interesting investment.
I'm in no hurry but I'll probably start a small portion in this company in the near future solely based on the record of the parent company/enterprise. I like to invest in management and I expect that this company does and will continue to have great management as long as it has the Johnson name as the company logo.
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