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RCI Hospitality and Bombshells

6/6/2018

1 Comment

 
The company that brought us Rick's Cabaret may finally starting to ramp up its expansion of its casual dining experience restaurants known as Bombshells Restaurant and Bar. These restaurants are known for their military decor and their "Bombshell Girls". It's a concept that should work in any town that has veterans, which is basically any town in the US. 

Currently there are four locations in the greater Houston area, but that number is about to double by the end of 2019. The brand’s largest location —  a 10,900-square-foot indoor dining area plus a 2,800-square-foot patio — opened in April at 13965 South Freeway in Pearland, Texas. That store now averages sales of $160,000 per week.


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In the next 18 months additional locations will be opened. The following four locations in the area in and around Houston will each have approximately 8,000 square feet of indoor space and 2,800 share feet of patio. 
  • A store near Interstate 10 in East Houston is projected to open in September 2018.
  • A store at 6888 SouthwestFreeway in Southwest Houston is projected to open in December 2018.
  • A store near US 249 in Tomball is projected to open in March 2019.
  • A store in Katy is projected to open in June 2019 but the location has not been finalized. 

In addition to the four Bombshells in the Greater Houston area, the one in Dallas and the one in Austin, the company is looking at both San Antonio and South Florida for expansion. 
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My Path Forward

This is the news I've been waiting for, for a very long time. Those that follow me know that I bought shares of this company in early 2016 for about $8 per share and held on for 2 years. But after getting frustrated with the lack of news on the expansion of Bombshells, I sold the majority of my shares at $32. That was a good move because the stock has been going basically sideways ever since. 

But with this news I believe all the effort put into the casual dining concept portion of the company is about to pay off for investors. Therefore I intend to build up another position in RICK with the intent to hold on for a very long time. I believe this concept revolving around the active military, as well as the many veterans of the military, is an idea whose time has come.

The Gentlemen's Club may be the backbone of this company but the future is in Casual Dining and Entertainment. 
 
1 Comment
salman link
6/27/2018 05:52:35 am

nice one

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